Pinsteps. Wine boutique in Rishon Lezion

We are standing near the memorial plaque while the winery lies on the other side. The adjacent building, now hosting a quaint café, has its share of history. Baron Rothschild founded the winery in Rishon LeZion and one in Zichron Yakov, a settlement near Haifa. The latter was named in memory of his father, James (Yakov), the purchaser of Chateau Lafite.

The emblem representing these wineries was acquired from the small Efrat winery near Jerusalem, owned by the Teperberg family. As a side note, the Teperbergs continue to produce their brand of wine, which bears their family name. The emblem showcases a biblical narrative where, after forty years of wandering in the desert, the Israelites sent scouts to survey the challenges they might encounter before entering the Promised Land. Some returned with complaints about the difficulties, while others bore a gigantic bunch of grapes on their shoulders, symbolizing fertility and prosperity.

The wines of Rishon LeZion and Zichron Jacob gained international acclaim relatively quickly. Carmel wine stores were inaugurated in Warsaw 1896, followed by Odessa in 1898. Subsequently, stores sprung up in Berlin, Hamburg, London, and New York. The emblem's creation date, 1889, was superseded by the foundation year of Rishon LeZion, 1882. This alteration cemented a strong link between the destiny of the settlement, the enterprise, the resurrection of the Old Testament narrative, the fate of the country, and the Rothschilds' legacy.

Working at the winery was considered prestigious and lucrative. Even David Ben Gurion, the state's founder and its first Prime Minister, spent some time working here. The building that now houses the café used to serve as a dining room and then a wine shop. In 1957, the Rothschilds sold their shares, and in 2013, a controlling interest in the winery was bought by private investors for 130 million shekels.


Pictures uploaded by @Evgeny Praisman
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Evgeny Praisman
Rishon leZion. This is where it all began. This is not just an expression – this is history.

This journey offers a distinct and unparalleled experience, deviating from the customary city tour by transforming your mobile phone into your guide. As one acclimates to a tour guide's distinctive style, rhythm, and routes, you will also adapt to this unique self-guided experience. Here, you are a participant and the storyteller, navigating and setting your own tempo based on your personal style.

Take a moment to familiarize yourself with this novel approach, and soon you'll find yourself immersed in a narrative rich with the complexities of real people's lives, their moments of joy and despair. As you journey, urban legends rise from the forgotten corners of history, imbuing hope and offering an understanding of where everything started. This isn't just a tour; it's an opportunity to animate the city with your own pace, style, and voice.

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Evgeny Praisman (author)
Здравствуйте! Меня зовут Женя, я путешественник и гид. Здесь я публикую свои путешествия и путеводители по городам и странам. Вы можете воспользоваться ими, как готовыми путеводителями, так и ресурсом для создания собственных маршрутов. Некоторые находятся в свободном доступе, некоторые открываются по промо коду. Чтобы получить промо код напишите мне сообщение на телефон +972 537907561 или на epraisman@gmail.com и я с радостью вам помогу! Иначе, зачем я всё это делаю?
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