This is one of the famous shops in the market. This is the Kingdom of Halva. The first shop of the Kingdom of Halvah opened in 1947 in the Old City of Jerusalem. After the Jews were expelled from the Old City, during the war for the Independence of Israel in 1948, the family opened a store in the Mahne Yehuda market. Today, the Kingdom of Halva produces halva at the plant in Mishor Adumim, east of Jerusalem in the Judean Desert, and provides jobs for hundreds of residents of the west bank. The halva production process is long and complicated. It includes importing sesame from Ethiopia, grinding seeds to sesame flour in a special mill, and mixing the powder with sugar until it becomes viscous and hardening, like real halva. Eli Maman knows all the family secrets of halva making. These are ancient recipes that have been passed down by generations in his Moroccan family. The recipe for adding various natural flavors, from simple lemon-orange flavors to the taste of whiskey and peanut, is a special secret. Halva, sold in the Kingdom of Halva, is only available in the Mahne Yehuda market and in the recently opened market in Tel Aviv - Sarona Market. The brand uses more than 100 different tastes and types.