The market of Mahane Yehuda or only “the market” has many stories, and Basher Fromagerie is the story of Cinderella. Since 1956, two generations of the Eli Basher family have been running a small restaurant on Makhne Yehuda, but Eli decided to make another career. During a trip to France, he fell in love with the European cheese culture. Although Eli grew up in traditional Jerusalem cuisine, he decided to take a chance and “bring the taste of Paris” to the very heart of the Jerusalem market. Basher Fromagerie is now well known outside of Mahne Yehuda and is one of the best cheese shops in the country. Each month, Ely travels to Rungis, a huge wholesale market in the suburbs of Paris, to replenish her empire with new varieties from Europe. Israeli dairies are also represented in the store. In addition to cheese, the store offers a variety of wines, imported beer, unique sauces and seasonings, herring, Italian kinds of pasta, particular types of bread, and other high-quality delicacies.