This site once housed the illustrious Cinema Naaman. The journey of cinematic culture in Rishon LeZion dates back to the early 20th century when silent films were screened in the courtyard of Yitzhak Leib Toporovsky, a blacksmith from Ekaterinoslav (now Dnepropetrovsk). Notably, Toporovsky enhanced the drill with a steel nozzle, enabling the rock breakthrough during the well's construction.

Toporovsky's son, Aaron, worked in the theatre as a mechanic. Tragically, a fire broke out at the entrance during a session, severely injuring Aaron. He was rushed to a hospital in Jerusalem but succumbed to his wounds. Cinema would not return to Rishon LeZion for another decade.

In 1927, a cinema was established here, taking the name Naaman in honour of Naaman Belkind, nephew of Israel Belkind, the founder of Biluim. During the First World War, Naaman was accused of espionage in favour of England by Turkish authorities and was executed in Damascus.

As the spectre of the Second World War loomed in 1938, a 19-year-old Aaron Roth, originally from Czechoslovakia, came to Rishon LeZion. With five years of experience working in a small family cinema in Mikulov, he opened the Tirza movie theatre in Rishon LeZion, led the Cinema Rishon, and later became the director of the historical Cinema Naaman. He further expanded his reach by opening cinemas in four additional cities.

Regrettably, today this site lies vacant. Roth, who turned 91 in 2010, saw the film industry transition from city cinemas to shopping centre theatres. Few remain who remember the beginnings of this cinematic journey.