Pinsteps. Super Bock: Portugal’s Beloved Beer with a Rich Legacy
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On Rua do Tenente Rezende 20, there’s a cozy, small bar known for its relaxed atmosphere—perfect for enjoying a cold beer before heading back to the start of your route through Aveiro’s historic Beira Mar district. This little spot offers an authentic local experience, where you can take a break and soak in the neighborhood’s charm, surrounded by the street’s unique Art Nouveau architecture and historic ambiance. It’s an ideal stop to unwind amidst your exploration of Aveiro.

Super Bock, Portugal’s best-selling beer, was launched in 1927 by the brewing company CUFP (now known as Super Bock Group). Despite its name, which suggests a “bock” or strong German lager, Super Bock was created as a pale lager, crafted to suit Portugal’s Mediterranean climate with a light, refreshing profile. The beer quickly gained a following, initially popular in the northern regions around Porto before expanding nationwide. Its slogan, “Sabe bem, sabe a vida” (“Tastes good, tastes like life”), captures the brand’s ethos of celebrating everyday moments and life’s pleasures.

Super Bock stands out not only for its flavor but also for its long history of innovation and quality, having won numerous gold medals at the prestigious Monde Selection awards over the years. The brand has expanded its line to include varieties like Super Bock Stout and Super Bock Abadia, an abbey-style brew, catering to a range of tastes.

Throughout its history, Super Bock has connected deeply with Portuguese culture. It sponsors major national events, including the popular Super Bock Super Rock music festival, and has been a longtime supporter of Portuguese football clubs like FC Porto and Sporting CP. Internationally, Super Bock remains a key ambassador for Portuguese beer, distributed in over 50 countries and admired for its quality and legacy.


Pictures uploaded by @Evgeny Praisman
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Evgeny Praisman
My trip in Aveiro on 11 September 2024

Join us for a three-hour walking tour through Aveiro, often called the “Venice of Portugal” for its picturesque canals and traditional moliceiro boats. We’ll begin in the Beira Mar district, exploring narrow streets with colorful tiled facades and Art Nouveau architecture, and hear tales of Aveiro’s history as a center for salt production and fishing.

As we stroll along the historic Rua de Coimbra, you’ll discover the story behind Aveiro’s famous ovos moles—creamy custard treats wrapped in rice paper—and other local pastries. We’ll make a stop at a popular shopping center for a modern taste of the city before crossing Aveiro’s iconic pedestrian bridges, like the colorful Ponte do Laço, which offer stunning canal views. The route will lead us to Praça do Peixe, a lively square where traditional and contemporary Aveiro meet, rounding off the journey with a true sense of this charming city’s history and flavors.

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Evgeny Praisman (author)
Здравствуйте! Меня зовут Женя, я путешественник и гид. Здесь я публикую свои путешествия и путеводители по городам и странам. Вы можете воспользоваться ими, как готовыми путеводителями, так и ресурсом для создания собственных маршрутов. Некоторые находятся в свободном доступе, некоторые открываются по промо коду. Чтобы получить промо код напишите мне сообщение на телефон +972 537907561 или на epraisman@gmail.com и я с радостью вам помогу! Иначе, зачем я всё это делаю?
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