Voukourestiou Street, named after the 1913 Treaty of Bucharest, which ended the Second Balkan War, is a narrow street in the Kolonaki district of Athens, Greece. The road is famous for its collection of high-end boutiques and has a long history of being a hub for fashionable European and American goods, as well as gold and jewellery shops. Running from Stadiou Street to the slope of Mount Lycabettus, Voukourestiou Street has been a symbol of luxury shopping in Athens for generations.
Voukourestiou Street is one of the four streets (including Stadiou Street, Amerikis Street, and Panepistimiou Street) that surrounds the large building of the former Army Shareholders' Fund. Today, the building houses the Attica Department Store and the headquarters of the Piraeus Bank, as well as a spa, three theatres, and several cafes and restaurants, including the well-known cafe Zonars. The building is connected by an arcade that links Voukourestiou and Amerikis Streets and is now known as Athens City Link. This area is home to the majority of high-end boutiques in central Athens.
As a seasoned shopper, I recommend starting at Omonia Square and going down the bustling Eleutheriou Benizelou Avenue. Stop by the Attica department store to check out the latest designer trends before exploring the luxury shops near Syntagma Square. Next, continue your journey along Ermou Street, where you'll find stores like Bershka, Zara, Mango, H&M, and local brands. Don't forget to pop into United Colors of Benetton for vibrant, colourful pieces. When hunger strikes, take a break at the popular taverna Bairaktaris before learning about the VAT refund policy. Finally, head to the Psiri neighbourhood to browse the food and flea markets for unique finds. Happy shopping!