In the 1950s and 60s, as Portuguese leader António Salazar invested in road development, tourism blossomed across Portugal, reaching the picturesque fishing village of Nazaré. The enhanced accessibility drew waves of visitors, and local families seized the opportunity, converting homes into guesthouses to accommodate travelers. Among the first hotels was Hotel Ribamar, established in 1947, named from “riba” (shore) and “mar” (sea), reflecting its seafront location. Another, Hotel Mar Bravo, opened in the 1960s, meaning “Wild Sea,” a nod to Nazaré’s powerful Atlantic waves.
Managed by the founding families, these hotels provided a warm, authentic experience rooted in Nazaré’s fishing heritage. Despite Portugal’s shift to privatization after Salazar’s era, small family-run businesses like these remained privately owned, preserving the tradition and hospitality that continue to define Nazaré’s charm today.
Start your journey at Nazaré’s beach, where the scent of the sea and the bustle of fresh seafood restaurants set the tone. From here, make your way to the historic funicular, a 19th-century marvel connecting the lower town to Sítio, the cliffside district perched high above.
At the top, visit Ermida da Memória, the small chapel tied to the legend of Dom Fuas Roupinho. In 1182, while chasing a deer on horseback, he narrowly avoided plunging off the cliff when he prayed to the Virgin Mary, who miraculously stopped his horse. Nearby, the Fort of São Miguel Arcanjo, built in the 16th century, stands as a guardian over Praia do Norte, where the world’s largest waves draw surfers from across the globe.
On your descent, stroll through the nostalgic streets of Nazaré’s lower town, where tiled facades, narrow alleys, and the rhythm of local life immerse you in the town’s enduring spirit. This walk captures Nazaré’s dual essence: the raw power of the ocean and the intimate charm of its community.