Wikipedia: The Beurs van Berlage was designed as a commodity exchange by architect Hendrik Petrus Berlage and constructed between 1896 and 1903. It influenced many modernist architects, in particular functionalists and the Amsterdam School. It is now used as a venue for concerts, exhibitions, and conferences. There is Damrak street on the east facade of the building. This is the rak (reach), a straight part of the Amstel river near a dam; hence the name.
This is the easiest and fastest route for a first acquaintance with Amsterdam. Clear descriptions of places are based on a world encyclopedia made by people for people. Nothing more and everything is easy. This feeling gives Amsterdam and this route seems to be so.