Pinsteps. Flam Winery: A Critique
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Flam Winery is a family-operated vineyard situated in the foothills of Jerusalem and in Upper Galilee, with roots tracing back to Israel Flam's experience at Carmel Winery and a sojourn in South Africa. Established in 1998 by the Flam family, each member brings unique expertise: Golan in winemaking, Gilad in business strategy, and Kami in finance. The winery's philosophy merges European and New World ideas, focusing on crafting wines with deep colors and rich textures from vineyards scattered across Israel. Producing about 200,000 bottles annually, Flam Winery is part of the Quartet of Judean Hills group and closes on Saturdays.

Despite its fantastic flavors, remarkable history, and stunning vineyard views, Flam Winery's visitor center seems overly commercialized to me. This commercial aspect permeates every experience, creating a dissonance between the location and its approach, between what you see and what actually occurs. Among all the wineries along the Judean Hills wine route, Flam stands out as the most hyped and consumer-oriented.


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Evgeny Praisman
Monasteries and Wineries of the Judean Hills: A Road Trip of Oct 5, 2023

Embark on a captivating road journey through the monasteries and wineries of the Judean Hills, starting with the unique Beit Jamal Monastery. Home to the Church of St. Stephen, widely considered the most beautiful and unusual church in the Holy Land, sets the tone for an enriching adventure. Next, go to Mony Winery, an exceptional establishment where Christians and Jews collaborate to produce kosher wine. This interfaith initiative adds depth to the region's viticultural practices.

As you leave Mony, ascend to the panoramic views of the Sorek Valley, a landscape that breathes life into the Biblical tales of Samson and Delilah. Take a moment to soak in the scenery and reflect on the ancient narratives that unfolded in these hills. Finally, end your journey at Flam Winery, a highly professional and well-promoted establishment. Though it leans a bit towards commercialization, it's a fitting conclusion to a day of spiritual and sensory exploration in the Judean Hills.

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Evgeny Praisman (author)
Здравствуйте! Меня зовут Женя, я путешественник и гид. Здесь я публикую свои путешествия и путеводители по городам и странам. Вы можете воспользоваться ими, как готовыми путеводителями, так и ресурсом для создания собственных маршрутов. Некоторые находятся в свободном доступе, некоторые открываются по промо коду. Чтобы получить промо код напишите мне сообщение на телефон +972 537907561 или на epraisman@gmail.com и я с радостью вам помогу! Иначе, зачем я всё это делаю?
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