Cash is still widely used in Greece, but the trend towards cashless payment methods has increased recently. In many cases, paying with cash is still an accepted form of payment, and It is possible to get a discount by paying with cash. Some businesses may charge a commission for using a credit or debit card, but this is becoming less common as more merchants adopt electronic payment systems. It is generally considered safe to carry cash in Athens, but as with any large city, it is always a good idea to exercise caution and be aware of your surroundings when handling money.
As a seasoned shopper, I recommend starting at Omonia Square and going down the bustling Eleutheriou Benizelou Avenue. Stop by the Attica department store to check out the latest designer trends before exploring the luxury shops near Syntagma Square. Next, continue your journey along Ermou Street, where you'll find stores like Bershka, Zara, Mango, H&M, and local brands. Don't forget to pop into United Colors of Benetton for vibrant, colourful pieces. When hunger strikes, take a break at the popular taverna Bairaktaris before learning about the VAT refund policy. Finally, head to the Psiri neighbourhood to browse the food and flea markets for unique finds. Happy shopping!