Pinsteps. Neo-Pop in Florintin: Zed Gallery Shaping the Art Scene
Places to visit in Tel Aviv-Yafo. Languages: en, ru

Florintin is undergoing many changes, one of the most striking being the gradual incursion of contemporary art in its various forms. Among these, Neo-Pop Art is making a substantial splash. This postmodern art movement, a descendant of the Pop Art of the 1950s and 1960s, fuses popular culture with high art, often employing irony and parody to critique aspects of modern society.

Zed Gallery claims to be the principal representative of Neo-Pop Art in Florintin, and it's not subtle about it. Its decidedly European, lavishly classical window dressing, the "banana" wall adorning its exterior, and of course, the rounded forms of a spacesuit—all embody the distinct aesthetic of the Neo-Pop movement. These design features hint at influences from such renowned artists as Damien Hirst, Takashi Murakami, and their Israeli counterparts, Tzvika Horesh.

Combining high and low cultural elements, the Zed Gallery brings an exciting mix of European design sensibilities and pop culture aesthetics to Florintin, contributing to the area's evolving artistic landscape.

Pictures uploaded by @Evgeny Praisman
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Evgeny Praisman
Florintin, Tel Aviv: A Journey into the Heart of Culture and Contemporary Art

Our open discussion will revolve around the unique and vibrant neighbourhood of Florentine in Tel Aviv, where we'll explore its distinctive street art, contemporary culture, and rich history. We'll touch on various artists, including Kislev and Murielle Cohen, and explore their interpretation of this neighbourhood's ever-changing emotional and societal implications.

As for what lies for us ahead in Florentine, it's an exciting opportunity to marvel at the vivid street art that adorns its buildings, dive into bustling local pubs, and engage with the colourful personalities that will form the beating heart of this district. Florintin will unfold before us as a place where the modern pulse of Tel Aviv meets the echoes of its past, promising a truly unique and immersive experience.

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Evgeny Praisman (author)
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